Market Research & Information
Conducting market research helps to really understand your customers. This will help you identify your weaknesses and build on your strengths.
Here at CBT Marketing Solutions, we have the expertise to create any form of market research programmes from Customer Satisfaction Surveys to traditional questionnaires.
The real benefits will be in the analysis and what you do with the results. Specifically, we can provide:
- Customer satisfaction surveys
- Quantitative and qualitative research
- Detailed analysis and reporting.
Writing marketing or business development plan can be a daunting and time-consuming task for anyone, and then there’s implementing it.
Here at CBT Marketing Solutions, we can create a realistic marketing plan that suits your business needs.Whether you’re a small business or medium size, we have the expertise and knowledge to make your business a success. Specifically, we can:
- Carry out a detailed marketing audit
- Marketing Planning/Business Planning â€“ Help create a marketing plan that looks into your objectives, customers, branding, advertising, direct marketing, promotional, CRM etc.
- Project management and implementation within budgets.
In any size businesses, a customer database is an essential business tool and crucial in understanding who your customers are and how to target prospect customers.
An integrated part of your CRM strategy should be a database. This is the engine of your strategy that will help you map the future of your business.
Having greater knowledge of current and prospect customers will put you one step ahead of your competitors. And even if you don’t have prospect customers, we can help in researching your core market and provide solutions that will allow you to target prospect customers.
The key to any business is understanding your core market and finding out who your main competitors are and what they’re up to.
Marketing analysis is crucial in providing you with an insight of your market, a new market that you may be considering in entering or even give you forecasts and trend reports to allow you to further understand how your business can grow.
Here at CBT Marketing Solutions, we can provide detailed market analysis to help plan the future of your business and allow you to be one step ahead of your competitors.
- Database management
- List buying
- Database cleansing
We can help with direct marketing campaigns to target the right customers.
Our Services include:
- Campaign management
- Project implementation
- Creative brief
- Response rates
Your public relations strategy is crucial if you want to communicate with your customers positively. We specialize in providing high quality PR for any size businesses. So if you about to launch your business and need to get the word out, we’ll work this out for you!
Some of our services:
- Company launches
- Brand building
- Media relations
- Event management
- Press releases
Design & Copy-writing/Proof Reading
We provide a high quality copy-writing and proof reading service with experts who can write bespoke copy for all your documents.
Our Services include:
- Logo design
- Corporate branding
- Flyer/pamphlet/leaflet/brochure design
- Newsletter/magazine layout & design
- PDF documents
- Business stationery (letterheads/business cards/compliment slips).
Search Engine Optimization (SEO)
Search Engine Optimization also known as SEO’s is a process of naturally optimizing a website so that the listings would appear at the top or near the top of the results page. We have experienced web developers who can audit your website and identify how you can increase your position on top search engine listings.
Pay Per Click
Pay Per Click advertising on major search engines like Google, Yahoo and Live can be highly rewarding for your business. Pay Per Click Advertising can be simply described as paying to get to the top or near the top of specific search engines and for your business this means better exposure to your desired audience at much cheaper rates than traditional advertising. What we can offer:
- Research key words for you and identify which phases do and don’t work
- Work within your budget. So if you’re a small business and need to advertise, we can help you grow your business.
- We’ll even email you details of how your ads performed including how people may view the ads and how many clicked through to your website. We will also recommend an ad spend level.
- Help set up and create email marketing campaigns to help create a more targeted approach.
- Ensure that your website content is effective so that it can be optimized. We’ll even write copy for your website which plays an important role in any SEO activity.
- Studies have reported that the average reader takes in approximately 75% of content when reading printed material, but only 15% when reading online.
- Online copy-writing is therefore a unique skill and it is vital that your content is adapted for the online audience.
Using an email marketing campaign to promote your products and services can be a powerful marketing tool to get your message across to the right target audience.
Here at CBT, we can create the right campaign for your business that is professionally tailored to your requirements.
We at map, can help you with your social media strategy, whether its Twitter to Facebook, we know what is required to get your pages seen by the worldwide web.
We can help to create and maintain these pages for you, maximizing the potential to get your message across.
Customer Relationship Management (CRM)
- Customer retention
- Relationship marketing
- CRM Marketing systems
Understanding your customers is the key to any businesses. Here at CBT Marketing Solutions, we can help you have a greater understanding of your customers. Building an understanding and developing a relationship with customers is a key part of a successful CRM strategy. This requires an understanding of your customers’ requirements and delivering them at the right time, place and price.
How can we help?
We can help you implement a CRM strategy by helping you understand your customers, increase customer retention and get you the results that will make your business flourish.